Specs
Stardoll Advertising Specification
Stardoll Advertising Specification
Specification for Flash Ad
Stardoll Network Advertising Specification
| Ad Format | Site | Position | File Format | Weight | Audio | Comments |
| Leaderboard 728×90 | Stardoll | Top of the web page. | jpeg, gif, animated gif, flash 9.0 or earlier, html and rich media. | 30kb | Initiated only by user click and never automatic. If audio is used creative must have stop and start audio controls. | |
| Skyscraper 120×600 | Stardoll | Right margin of the web page. | jpeg, gif, animated gif, flash 9.0 or earlier, html and rich media. | 30kb | Initiated only by user click and never automatic. If audio is used creative must have stop and start audio controls. | |
| Skyscraper 160×600 | Stardoll | Right margin of the web page. | jpeg, gif, animated gif, flash 9.0 or earlier, html and rich media. | 30kb | Initiated only by user click and never automatic. If audio is used creative must have stop and start audio controls. | |
| Rectangle 300×250 | Stardoll | Middle of the category page Dressups & Games and MyPage friends. | jpeg, gif, animated gif, flash 9.0 or earlier, html and rich media. | 40kb | Initiated only by user click and never automatic. If audio is used creative must have stop and start audio controls. | |
| Expand Leaderboard 728×90 > 728×600 | Stardoll | Top of the web page. | 40kb | Initiated only by user click and never automatic. If audio is used creative must have stop and start audio controls. | Expands up to 360×600 pixels on mouseover or click it must automatically fold back to the size 160×600 when mouseoff | |
| Expand Skyscraper 160×600 >360×600 | Stardoll | Right margin of the web page. | 40kb | Initiated only by user click and never automatic. If audio is used creative must have stop and start audio controls. | Expands up to 360×600 pixels on mouseover or click it must automatically fold back to the size 160×600 when mouseoff | |
| Expand Rectangel 300×250 > 506×600 | Stardoll | Middle of the category page Dressups & Games and MyPage friends. | 40kb | Initiated only by user click and never automatic. If audio is used creative must have stop and start audio controls. | Expands up to 506×600 pixels on mouseover or click it must automatically fold back to the size 300×250 when mouseoff. | |
| Button 190×90 | Stardoll | Category page Dressups & Games. | jpeg, gif. Static picture format only | 15kb | No | Dolls & Games |
| Skin | Stardoll | Background Ad | jpeg, gif. Static picture format only | 100kb | No | Only on homepage |
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Stardoll Advertising Specification
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Macromedia introduced Shockwave in 1995. With the use of the Macromedia Flash technology images and text can be combined and animated in a movie-like manner but also ads great depth of interactivity. Flash-based online ads offer high levels of interactivity and make it possible to integrate forms where user-entered data can be centrally collected and processed. In the event that the used does not have the requisite version of Flash player a back-up GIF or JPEG ad can be displayed.
To make use of the features offered by the technology the user needs to have a version of the Flash Shockwave plug-in installed on their computer matching or greater than the version the ad was created in.
To avoid excessive CPU and graphics processing the Flash ad should not be created using a too high Frame per Second (FPS) rate than. Macromedia recommends a max of 15-18 FPS.
Flash ads should not contain backgrounds which are color via commands like
Passing on Click Events to the OpenAds adserver
The Flash movie should be programmed as follows (Flash 4 and above) to ensures that clicks can be redirected and counted.
1. The click URL should be set as clickTAG structure to ensure compliance.
2. In “Normal Mode” the “Expression” checkbox next to the URL should be selected. In ”Expert Mode”, the expression clickTAG should be without citations.
3. Window should be ”_blank”.
See example below. Normal Mode (Flash MX)
More information can be found on www.macromedia.com
