Stardoll — Fame Fashion and Friends

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Overview

Welcome to Stardoll

Stardoll is the world’s fastest growing virtual entertainment and social gaming destination for teenagers. It’s a virtual world where teens come together to create a “MeDoll” in their likeness, and express themselves through design, dress up and interacting with one another. Stardoll offers a fun-filled approach to fashion, celebrity and making friends. Drawing on a worldwide audience of girls, aged 9-17, the site offers an extensive collection of garments, home designs, accessories and make up from a variety of real world and virtual brands.

With Stardoll’s innovative StarDesign application, users fine tune their fashion sense by creating their own virtual apparel and room decor. The site is updated weekly with new dolls as well as hand-crafted fashions to fulfill the overwhelming demand and interests of teenage demographic. Some of the popular activities on Stardoll include shopping at Star Plaza, playing games, virtual gifting, blogging and creating clubs, scenes and parties that reflect their individual style.

Stardoll was founded in 2004 by Scandinavian-born Liisa who was inspired by a childhood passion for paper dolls. Stardoll has doubled in growth over the past year to over 80 million registered users, enabling young women to hone their fashion and style skills through hand-crafted fashions, fashion houses and over 800 celebrity dolls that are updated weekly.

Stardoll, part of the Stardoll Network, is headquartered in Stockholm, Sweden with offices in Los Angeles, New York City, Chicago, London and Germany and is backed by two of the world’s top venture capital firms: Sequoia Capital and Index Ventures.